The whole idea of Malcor was to lead up into the MacHeist 2 story-line and first mission with a buzz. The guys really wanted to make season two of MacHeist successful, and saw this as a great opportunity to create some overall buzz – they didn’t expect it to pick up to this extent.

I wasn’t the main guy behind this, I simply handed over the keys to my site for 24 hours to the MacHeist crew in full support of their mission. I was part of this because I wanted MHII to be a success, and just like the other sites involved, the decision to help Phill out was an easily made. No cash changed hands in the process, it wasn’t a case of “selling out.”

The idea wasn’t to pump up my traffic, gain readers, or gain exposure for my site. It was in full support of the base idea behind MacHeist – helping indie developers.

For those who believe I was involved for one thing, traffic, to but it bluntly, I don’t care about the traffic. I was involved in this and handed the keys over for those 24 hours to raise awareness of MacHeist and support the developers involved this year. I had no idea how the situation would be carried out, what message would go up on the site, or anything of the sort. I left the site login details for the team on a Friday night and headed away for the weekend, arriving back to chaos Monday morning.

Keeping it simple, I’ve felt like absolute crap over the past week knowing all this has gone on. I’m upset with myself that I let everything get this far. I’m disappointed that I let YOU down, something which will not happen again. I’m young, I made a mistake, and I know it. That’s the great thing about life, you live and you learn. I learnt something from the past week – and learnt something for the better, not the worse.

I’d like to take a minute and this chance to apologize to those who didn’t like the manner this was carried out in. I fully understand if you plan to unsubscribe from this weblog, you have every right and reason to do so. However please keep in mind, this wasn’t done in spite to raise traffic levels, it was done to show my support for Mac software developers who have teamed up with MacHeist this year. I’m sincerely apologetic to those who feel wrong done.

As John Casasanta stated (The MacHeist director), I hope we can put everything behind us now and move on to another great season of missions for MacHeist II, which will be here very soon after a few tweaks on their end.

Once again, my sincere apologies to you, the readers, the Media Temple team, and WordPress developers. Thanks for teaching me a lesson, I’ve come out better for it.

For the full story by the guys who were behind it, the MacHeist team. Read here.